1) Information about the collection of personal data and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.
1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Keck Finanzberatungs GmbH, Sonnheimweg 14, 1210 Vienna, Austria, Tel: +43 676 347 2212, Email: stefan.keck@finanzfuchsgruppe.at. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.
2) Data collection when visiting our website
If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
– Our visited website
– Date and time of access
– Amount of data sent in bytes
– Source/reference from which you accessed the page
– Browser used
– Operating system used
– IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.
3) Hosting & Content Delivery Network
• Hosting by Webflow
We host our website with Webflow. The provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter: Webflow). When you visit our website, Webflow records various log files, including your IP address. Webflow is a tool for creating and hosting websites. Webflow stores cookies or other recognition technologies that are required to display the page, provide certain website functions, and ensure security (necessary cookies). For details, see Webflow's privacy policy: EU & Swiss Privacy Policy | WebflowThe use of Webflow is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: EU & Swiss Privacy Policy | Webflow.Contract processing: We have concluded a contract for contract processing (AVV) with the above-mentioned provider. This is a contract required by data protection law, which guarantees that the provider will only process the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
4) Cookies
To make visiting our website more attractive and enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"); others remain on your device for a longer period and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can find out the storage period from the overview of the cookie settings in your web browser.If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent given, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Please note that if you do not accept cookies, the functionality of our website may be restricted.
To manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents, we use the consent tool "Real Cookie Banner." Details on how "Real Cookie Banner" works can be found at https://devowl.io/de/rcb/datenverarbeitung/
The legal basis for the processing of personal data in this context is Art. 6 (1) (c) GDPR and Art. 6 (1) (f) GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.
Providing personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obligated to provide personal data. If you do not provide personal data, we cannot manage your consent.
5) Contact
When you contact us (e.g. via contact form or email), personal data will be processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. User information may be stored in a customer relationship management system ("CRM system") or similar inquiry organization. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.
6) Use of customer data for direct marketing
6.1 Registration for our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and will be used to address you personally. To send the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address. By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store the IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.
6.2 Sending the email newsletter to existing customers
If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services from our range that are similar to those you have already purchased. According to Section 7 (3) of the Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.
6.4 Newsletter dispatch via ActiveCampaign
Our email newsletter is sent via the technical service provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA ("ActiveCampaign"), to whom we pass on the data you provided when you registered for the newsletter. This transfer takes place in accordance with Art. 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter to subscribe to the newsletter (e.g. email address) is stored on ActiveCampaign's servers in the USA. ActiveCampaign uses this information to send and statistically evaluate the newsletter on our behalf. For this evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links have been clicked. Conversion tracking also allows us to analyze whether a predefined action (e.g., purchasing a product on our website) has occurred after clicking on a link in the newsletter. Technical information is also recorded (e.g., time of access, IP address, browser type, and operating system). The data is collected exclusively in pseudonymous form and is not linked to your other personal data; direct personal identification is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients. If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter. We have concluded a data processing agreement with ActiveCampaign, which obligates ActiveCampaign to protect our customers' data and not to share it with third parties. You can view ActiveCampaign's privacy policy here: https://www.activecampaign.com/privacy-policy
7) Online marketing
7.1 Facebook Pixel for creating custom audiences with advanced data matching (with cookie consent tool)
Our online offering uses the so-called "Facebook Pixel" of the social network Facebook in extended data matching mode. This pixel is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook"). Based on their express consent, when a user clicks on an ad displayed on Facebook and placed by us, a suffix is added to the URL of our linked page using Facebook Pixel. This URL parameter is then written into the user's browser via a cookie, which our linked page itself sets. In addition, this cookie records specific customer data such as the email address, which we collect on our website linked to the Facebook ad during processes such as purchases, account registrations, or registrations (extended data matching). The cookie is then read by Facebook Pixel and enables the data, including specific customer data, to be forwarded to Facebook. With the help of the Facebook pixel with extended data matching, Facebook is able to precisely determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel with extended data matching to only display the Facebook ads we place to Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel with extended data matching, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the enhanced data matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions. All transmitted data is stored and processed by Facebook, allowing a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook. This processing only takes place with the granting of express consent in accordance with Art. 6 (1) (a) GDPR. The information generated by Facebook is usually transferred to a Facebook server and stored there; this may also involve transmission to the servers of Meta Platforms Inc. in the USA. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
7.2 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”). GMP uses cookies to display ads that are relevant to users, to improve campaign performance reports, and to prevent users from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser’s website using the same browser and makes a purchase through this website. According to Google, GMP cookies do not contain any personal information. Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server. We have no influence on the scope and further use of the data collected through the use of this tool by Google and therefore inform you according to our current state of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address. When using GMP, personal data may also be transmitted to the servers of Google LLC in the USA. All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. You can find GMP by Google’s privacy policy here: https://www.google.de/policies/privacy/
7.3 Microsoft Clarity
Our website uses Microsoft Clarity to better understand our users’ experiences and to optimize the service on this website. Clarity’s technology helps us to better understand our users’ experiences, for example, how much time users spend on which pages, how far they scroll and which links or areas are clicked particularly often. We can tailor our service more precisely based on our users’ feedback. Clarity uses cookies and other technologies to collect information about the behavior of our users and their end devices, in particular the device’s IP address (recorded and stored exclusively in anonymized form), screen size, device type, information about the browser used, and location (country only). Clarity stores this information in a pseudonymized user profile; the storage period is 1 year. This information is neither used by Clarity nor by us to identify individual users or combined with other data about individual users. For more information, see the Microsoft Clarity privacy policy.
Microsoft Clarity, as the data controller, is secure and GDPR-compliant for visitors to this website. If you would like to read more about Microsoft Clarity or how Microsoft might use your data, please click here: https://privacy.microsoft.com/de-de/privacystatement
8) Retargeting/ Remarketing/ Recommendation Advertising
8.1 Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have consented to Google linking your internet and app browsing history with your Google Account and using information from your Google Account to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data to create audiences. When using Google Ads Remarketing, personal data may also be transferred to Google LLC's servers in the USA. Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the browser plug-in from Google available at the following link: https://support.google.com/ads/answer/7395996
Further information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
8.2 TikTok Pixel
This website uses the “TikTok Pixel”, a tracking technology of the social network “TikTok” of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (“TikTok”). With the help of cookies (small text files that are stored on the device used), information about surfing behavior on our website is collected in pseudonymized form, transmitted to TikTok, stored there and evaluated in order to then enable the display of interest-based and personalized product recommendations on TikTok. The information collected and processed pseudonymously in this way generally includes the device ID, device type, timestamp, operating system used and IP address. The information can be assigned to the user personally with the help of other information that TikTok has stored about the user, e.g. due to the ownership of an account on the social network “TikTok”. TikTok can also combine the information collected via the pixel with other information that TikTok has collected from other websites and/or in connection with the use of the social network “TikTok”, thus creating pseudonymized user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website. The TikTok pixel also enables us to track the effectiveness of advertisements on TikTok. If the user is redirected from an ad on TikTok to pages of this website and the cookies have not yet expired, the pixel records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, visits to product pages). When such an action is carried out, your browser sends an HTTP request from the cookie to the TikTok server via the TikTok pixel, which transmits certain information about the action. Through this transmission, TikTok can compile statistics about user behavior on our website after redirection from a TikTok ad, which we use to optimize our offering. All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. We have concluded a data processing agreement with TikTok for the use of the TikTok Pixel, which obliges TikTok to protect the data of our site visitors and not to pass it on to third parties. TikTok generally transmits collected information outside the European Economic Area and relies on so-called standard data protection clauses of the European Commission, which are intended to guarantee compliance with European data protection standards.
9) Rights of the data subject
9.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:
– Right to information pursuant to Art. 15 GDPR;
– Right to rectification pursuant to Art. 16 GDPR;
– Right to erasure pursuant to Art. 17 GDPR;
– Right to restriction of processing pursuant to Art. 18 GDPR;
– Right to information pursuant to Art. 19 GDPR;
– Right to data portability pursuant to Art. 20 GDPR;
– Right to revoke consent given in accordance with Art. 7 (3) GDPR;
– Right to lodge a complaint pursuant to Art. 77 GDPR.
9.2 RIGHT OF OBJECTION
If, as part of a balancing of interests, we process your personal data based on our overriding legitimate interest, you have the right to object to this processing at any time, with future effect, for reasons arising from your particular situation. If you exercise your right of objection, we will stop processing the data in question. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS. IF YOUR PERSONAL DATA IS PROCESSED BY US IN ORDER TO CONDUCT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR RIGHT OF OBJECTION AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
10) Duration of storage of personal data
The duration of storage of personal data is determined by the respective legal basis, the purpose of the processing and – where applicable – also by the respective statutory retention period (e.g. retention periods under commercial and tax law). When personal data is processed on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, this data will be stored until the data subject revokes their consent. If statutory retention periods exist for data that is processed within the framework of legal transactions or quasi-legal transactions on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it. When personal data is processed on the basis of Art. 6 (1) (f) GDPR, this data will be stored until the data subject exercises his or her right of objection pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims. When personal data is processed for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data will be stored until the data subject exercises his or her right of objection pursuant to Art. 21 (2) GDPR. Unless the other information in this declaration on specific processing situations indicates otherwise, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
11) Changes to this Privacy Policy
We may change this privacy policy at any time. All changes to this privacy policy will be posted on this website and will automatically take effect 30 days after their posting. We will notify you of any material changes to this privacy policy by email.
Keck Finanzberatungs GmbH, Sonnheimweg 14, 1210 Vienna, Austria, Tel: +43 676 347 2212, Email: stefan.keck@finanzfuchsgruppe.at. The controller of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.
2) Data collection when visiting our website
If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
– Our visited website
– Date and time of access
– Amount of data sent in bytes
– Source/reference from which you accessed the page
– Browser used
– Operating system used
– IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.
3) Hosting & Content Delivery Network
• Hosting by Webflow
We host our website with Webflow. The provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter: Webflow). When you visit our website, Webflow records various log files, including your IP address. Webflow is a tool for creating and hosting websites. Webflow stores cookies or other recognition technologies that are required to display the page, provide certain website functions, and ensure security (necessary cookies). For details, see Webflow's privacy policy: EU & Swiss Privacy Policy | WebflowThe use of Webflow is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: EU & Swiss Privacy Policy | Webflow.Contract processing: We have concluded a contract for contract processing (AVV) with the above-mentioned provider. This is a contract required by data protection law, which guarantees that the provider will only process the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
4) Cookies
To make visiting our website more attractive and enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"); others remain on your device for a longer period and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can find out the storage period from the overview of the cookie settings in your web browser.If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent given, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Please note that if you do not accept cookies, the functionality of our website may be restricted.
5) Contact
When you contact us (e.g. via contact form or email), personal data will be processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. User information may be stored in a customer relationship management system ("CRM system") or similar inquiry organization. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.
6) Use of customer data for direct marketing
6.1 Registration for our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and will be used to address you personally. To send the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address. By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store the IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.
6.2 Sending the email newsletter to existing customers
If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services from our range that are similar to those you have already purchased. According to Section 7 (3) of the Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.
6.4 Newsletter dispatch via ActiveCampaign
Our email newsletter is sent via the technical service provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA ("ActiveCampaign"), to whom we pass on the data you provided when you registered for the newsletter. This transfer takes place in accordance with Art. 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter to subscribe to the newsletter (e.g. email address) is stored on ActiveCampaign's servers in the USA. ActiveCampaign uses this information to send and statistically evaluate the newsletter on our behalf. For this evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links have been clicked. Conversion tracking also allows us to analyze whether a predefined action (e.g., purchasing a product on our website) has occurred after clicking on a link in the newsletter. Technical information is also recorded (e.g., time of access, IP address, browser type, and operating system). The data is collected exclusively in pseudonymous form and is not linked to your other personal data; direct personal identification is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients. If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter. We have concluded a data processing agreement with ActiveCampaign, which obligates ActiveCampaign to protect our customers' data and not to share it with third parties. You can view ActiveCampaign's privacy policy here: https://www.activecampaign.com/privacy-policy
7) Online marketing
7.1 Facebook Pixel for creating custom audiences with advanced data matching (with cookie consent tool)
Our online offering uses the so-called "Facebook Pixel" of the social network Facebook in extended data matching mode. This pixel is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook"). Based on their express consent, when a user clicks on an ad displayed on Facebook and placed by us, a suffix is added to the URL of our linked page using Facebook Pixel. This URL parameter is then written into the user's browser via a cookie, which our linked page itself sets. In addition, this cookie records specific customer data such as the email address, which we collect on our website linked to the Facebook ad during processes such as purchases, account registrations, or registrations (extended data matching). The cookie is then read by Facebook Pixel and enables the data, including specific customer data, to be forwarded to Facebook. With the help of the Facebook pixel with extended data matching, Facebook is able to precisely determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel with extended data matching to only display the Facebook ads we place to Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel with extended data matching, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the enhanced data matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions. All transmitted data is stored and processed by Facebook, allowing a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook. This processing only takes place with the granting of express consent in accordance with Art. 6 (1) (a) GDPR. The information generated by Facebook is usually transferred to a Facebook server and stored there; this may also involve transmission to the servers of Meta Platforms Inc. in the USA. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
7.2 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”). GMP uses cookies to display ads that are relevant to users, to improve campaign performance reports, and to prevent users from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser’s website using the same browser and makes a purchase through this website. According to Google, GMP cookies do not contain any personal information. Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server. We have no influence on the scope and further use of the data collected through the use of this tool by Google and therefore inform you according to our current state of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address. When using GMP, personal data may also be transmitted to the servers of Google LLC in the USA. All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. You can find GMP by Google’s privacy policy here: https://www.google.de/policies/privacy/
7.3 Microsoft Clarity
Our website uses Microsoft Clarity to better understand our users’ experiences and to optimize the service on this website. Clarity’s technology helps us to better understand our users’ experiences, for example, how much time users spend on which pages, how far they scroll and which links or areas are clicked particularly often. We can tailor our service more precisely based on our users’ feedback. Clarity uses cookies and other technologies to collect information about the behavior of our users and their end devices, in particular the device’s IP address (recorded and stored exclusively in anonymized form), screen size, device type, information about the browser used, and location (country only). Clarity stores this information in a pseudonymized user profile; the storage period is 1 year. This information is neither used by Clarity nor by us to identify individual users or combined with other data about individual users. For more information, see the Microsoft Clarity privacy policy.
Microsoft Clarity, as the data controller, is secure and GDPR-compliant for visitors to this website. If you would like to read more about Microsoft Clarity or how Microsoft might use your data, please click here: https://privacy.microsoft.com/de-de/privacystatement
8) Retargeting/ Remarketing/ Recommendation Advertising
8.1 Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have consented to Google linking your internet and app browsing history with your Google Account and using information from your Google Account to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data to create audiences. When using Google Ads Remarketing, personal data may also be transferred to Google LLC's servers in the USA. Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the browser plug-in from Google available at the following link: https://support.google.com/ads/answer/7395996
Further information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
8.2 TikTok Pixel
This website uses the “TikTok Pixel”, a tracking technology of the social network “TikTok” of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (“TikTok”). With the help of cookies (small text files that are stored on the device used), information about surfing behavior on our website is collected in pseudonymized form, transmitted to TikTok, stored there and evaluated in order to then enable the display of interest-based and personalized product recommendations on TikTok. The information collected and processed pseudonymously in this way generally includes the device ID, device type, timestamp, operating system used and IP address. The information can be assigned to the user personally with the help of other information that TikTok has stored about the user, e.g. due to the ownership of an account on the social network “TikTok”. TikTok can also combine the information collected via the pixel with other information that TikTok has collected from other websites and/or in connection with the use of the social network “TikTok”, thus creating pseudonymized user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website. The TikTok pixel also enables us to track the effectiveness of advertisements on TikTok. If the user is redirected from an ad on TikTok to pages of this website and the cookies have not yet expired, the pixel records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, visits to product pages). When such an action is carried out, your browser sends an HTTP request from the cookie to the TikTok server via the TikTok pixel, which transmits certain information about the action. Through this transmission, TikTok can compile statistics about user behavior on our website after redirection from a TikTok ad, which we use to optimize our offering. All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. We have concluded a data processing agreement with TikTok for the use of the TikTok Pixel, which obliges TikTok to protect the data of our site visitors and not to pass it on to third parties. TikTok generally transmits collected information outside the European Economic Area and relies on so-called standard data protection clauses of the European Commission, which are intended to guarantee compliance with European data protection standards.
9) Rights of the data subject
9.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:
– Right to information pursuant to Art. 15 GDPR;
– Right to rectification pursuant to Art. 16 GDPR;
– Right to erasure pursuant to Art. 17 GDPR;
– Right to restriction of processing pursuant to Art. 18 GDPR;
– Right to information pursuant to Art. 19 GDPR;
– Right to data portability pursuant to Art. 20 GDPR;
– Right to revoke consent given in accordance with Art. 7 (3) GDPR;
– Right to lodge a complaint pursuant to Art. 77 GDPR.
9.2 RIGHT OF OBJECTION
If, as part of a balancing of interests, we process your personal data based on our overriding legitimate interest, you have the right to object to this processing at any time, with future effect, for reasons arising from your particular situation. If you exercise your right of objection, we will stop processing the data in question. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS. IF YOUR PERSONAL DATA IS PROCESSED BY US IN ORDER TO CONDUCT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR RIGHT OF OBJECTION AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
10) Duration of storage of personal data
The duration of storage of personal data is determined by the respective legal basis, the purpose of the processing and – where applicable – also by the respective statutory retention period (e.g. retention periods under commercial and tax law). When personal data is processed on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, this data will be stored until the data subject revokes their consent. If statutory retention periods exist for data that is processed within the framework of legal transactions or quasi-legal transactions on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it. When personal data is processed on the basis of Art. 6 (1) (f) GDPR, this data will be stored until the data subject exercises his or her right of objection pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims. When personal data is processed for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data will be stored until the data subject exercises his or her right of objection pursuant to Art. 21 (2) GDPR. Unless the other information in this declaration on specific processing situations indicates otherwise, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
11) Changes to this Privacy Policy
We may change this privacy policy at any time. All changes to this privacy policy will be posted on this website and will automatically take effect 30 days after their posting. We will notify you of any material changes to this privacy policy by email.
